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This Privacy Policy was last updated June 1, 2024.

Cracker Barrel Cares, Inc. (“CBC,” “we,” “us,” or “our”) provides a website for purposes of facilitating employee donations and offering financial assistance for employees experiencing a covered qualifying event (the “Website”). We are committed to maintaining the privacy and confidentiality of your personal information and complying with applicable data protection laws.

The purpose of this “Privacy Policy” is to provide you with information regarding how we collect, use, process, store, disclose, and protect the information you provide when you use our Website. This Privacy Policy also describes the choices you can make about our use of your information, and how you may contact us if you have further questions about CBC’s use of your information.


We may update or modify this Privacy Policy at any time, by posting the updated version including the effective date of the updated version. Please review this Privacy Policy periodically for any updates or changes. This Privacy Policy is binding on all those who access our Website, whether acting as an individual or on behalf of an entity, including you and all persons, entities, or digital engines of any kind that harvest, crawl, index, scrape, spider, or mine digital content by an automated or manual process or otherwise. Please read this Privacy Policy carefully. Your continued use of the Website is considered your acceptance of these terms, and you agree to the terms of this Privacy Policy and the collection and use of information in accordance with this Privacy Policy. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access our Website or disclose any personal information through our Website. This Privacy Policy is incorporated into our Website Terms and Conditions.

This Privacy Policy contains the following information, which you can access by scrolling down:

1.    How to Contact Us
2.    Personal Information
3.    Information We Collect
4.    Use of Information
5.    Disclosing Information
6.    Retention Period
7.    Acknowledgment
8.    How We Safeguard Your Information
9.    Transfer of Data; Special Notice to Non-U.S. Users
10.    Policy on Children’s Information
11.    Links to Other Websites
12.    Governing Law and Jurisdiction

1.    How to Contact Us

If you have any questions, concerns, or complaints about our use of your Personal Information (as defined below), please do not hesitate to contact us through any of the methods below. Whichever way you elect to contact us, we may ask that you confirm and verify your identity.

Mail: 307 Hartmann Drive, Lebanon, Tennessee 37087
Phone: 615.443.9807 


2.    Personal Information

We may collect certain personally identifiable information (“Personal Information”) that you voluntarily provide to us when you interact with our Website, such as your name, email address, postal address, phone number, or other contact details. Personal Information is information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to a particular individual. We automatically collect Personal Information when you visit our Website. We may also collect Personal Information from other sources, as described below.

We may collect Personal Information from you and any devices (including mobile devices) you use when you: use our Website, make a donation or purchase, apply for a grant, subscribe to a newsletter or other publications, contact CBC via phone, email, postal mail, or other means, connect with CBC’s social media pages, or respond to CBC’s communications to you, such as surveys or requests for feedback. Please remember that any information that is disclosed in comments, forums, or other areas enabling users to submit comments (“Forums”) becomes public information, is not maintained or treated as confidential, and you should exercise caution when deciding to disclose your Personal Information.

In addition, we may also collect Personal Information about you from third parties in connection with our Website, including from the following sources:

•    Service providers (e.g., hosting providers, logistics providers, etc.)
•    Data analytics service providers
•    Email, chat, survey, feedback, and other communications service providers
•    Customer service and shipping providers
•    Social media platforms
•    Promotional partners


If we combine or associate information from other sources with Personal Information that we collect through the Website, we will treat the combined information as Personal Information in accordance with this Privacy Policy.


3.    Information We Collect

We may collect the following categories of Personal Information from you, depending on your interactions with our Website and the choices you make, as further described in the chart below:

a.    Identifiers: Name, email address, shipping postal address, billing postal address, work address, telephone number, job title and department, and Internet Protocol (IP) address.

b.    Interactions: Records of transactions and other information you post or otherwise submit to the Website, including emails or other communications you provide to us.

c.    Internet/ Electronic Network Activity:


i.    Browser History: Data about the webpages you visit, including without limitation web browser specifications, website visits before accessing our Website, and website visits after leaving our Website.
ii.    Device, Connectivity, and Configuration Data:    Data about your device and nearby networks, including internet connection information, computer equipment information, regional and language settings.
iii.    Geolocation Data: Data about your device’s location, which is inferred from your internet connection data, your IP address, and your postal address, or which you may choose to allow us to access by granting the Website access to your location when prompted.

d.    Demographic Data: Data about you such as your business or company information, professional or personal reference contact information, marital status, mental health data, and other data reflecting your preferences for our Website.

e.    Third-Party Social Network Services: If you choose to access, visit, and/or use any third-party social networking service(s) that may be integrated with our Website, we may receive your Personal Information and other information about you and your computer, mobile, or other device that you have made available to those social networking services, including information about your contacts through those services. Some social networking services will facilitate registration or enhance or personalize your experience on our Website. This includes if you “follow,” “like,” or link your social networking account to our Website. Your decision to use a social networking service in connection with our Website is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available by reviewing privacy policies of those providers and/or modifying your privacy settings directly with those networking services.


4.    Use of Information

We generally process your information when we need to do so to fulfill a contractual obligation or where we or someone we work with needs to use your Personal Information for a reason related to their provision of services on our behalf. We only process Personal Information for such legitimate interests as further detailed in the chart below:

a.    Customer Service Information: This may include any information that you choose to provide, whether by phone, email, mail, or chat, to our customer service representatives or other CBC employees or Representatives (as defined below).    

How we may use:

i.    To provide, maintain, operate, personalize, and improve our Website and services.
ii.    To evaluate and improve the content of our Website.
iii.    To respond to your questions and requests.
iv.    To provide customer support.
v.    To allow you to participate in interactive features of our Website when you choose to do so.

b.    Demographic Data: We may collect such Personal Information when you make a purchase or donation, contact us, apply for a grant, and respond to our communications to you. Demographic data may include data about:

i.    Your business or company information, including your job title and/or department;
ii.    Your professional or personal reference contact information; and
iii.    Other data reflecting your preferences for our Website.    

How we may use:
i.    To provide, maintain, operate, personalize, and improve our Website.
ii.    To evaluate and improve the consent of our Website.
iii.    To provide customer support.
iv.    To monitor the usage of our Website.
v.    To gather analysis and assess trends and interests.

c.    Third-Party Data: This may include both Personal Information and non-personally identifiable information from our partners, vendors, data brokers, or public sources.


How we may use:

i.    To provide, maintain, operate, personalize, and improve our Website.
ii.    To monitor the usage of our Website.
iii.    To gather analysis and assess trends and interests.
iv.    To work with our service providers who perform certain business functions or services on our behalf.
v.    To provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on the Website or on other websites.

d.    Location Information: We may collect general location information if you use features on our Website that provide location-based services.    

How we may use:

i.    To provide you with location-based services.
ii.    To monitor the usage of our Website.
iii.    To gather analysis and assess trends and interests.
iv.    To customize the Website to your preferences and location.

e.    Anonymized Information: We may use anonymized and aggregated information that may be created or derived from your Personal Information or usage of our Website for purposes that include data analysis, improving our Website, advertising, and developing new features and functionality within our Website.


How we may use:

i.    To provide, maintain, personalize, and improve our Website.
ii.    To monitor the usage of our Website.
iii.    To prevent or investigate fraud.
iv.    To gather analysis and assess trends and interests.
v.    To conduct aggregate or research analysis to enhance, protect, and make informed decisions on our Website.
vi.    To detect, prevent, and address technical issues.
vii.    To enforce agreements, terms, conditions, and policies.
viii.    To help maintain the safety, security, and integrity of our Website and technology assets.

f.    Usage Information: This can be Personal Information and non-personally identifiable information that may be collected about you when you are using our Website, and this may include:
i.    Information about your interactions with our Website, which includes the date and time of any information you enter into our Website and your interactions with other users of our Website and what content or features you interacted with.
ii.    Technical data which may include URL information, cookie data, web beacons, web pixels, clickstream information collection, and other tracking technology information, your IP address, the types of devices you are using to access or connect to our Website, unique device IDs, device attributes, network connection type (e.g., Wi-Fi, 3G, LTE, Bluetooth) and provider, network and device performance, browser type, language, and operating system. Further details about the technical data that is processed by us can be found below.

How we may use:

i.    To improve our content and the products, services, materials, and other content we make available through our Website.
ii.    To optimize the display of our Website on your device.
iii.    To provide, maintain, personalize, and improve our Website.
iv.    To provide customer support.
v.    To monitor the usage of our Website.
vi.    To allow you to participate in interactive features of our Website when you choose to do so.
vii.    To gather analysis and assess trends and interests.
viii.    To enforce our agreements, terms, conditions, and policies.
ix.    To detect, prevent, and address technical issues.
x.    To prevent or investigate fraud.
xi.    To provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on the Website or on other websites.
xii.    To help maintain the safety, security, and integrity of our Website and technology assets.
xiii.    To investigate complaint and potential violations of our policies.

Our Website uses cookies, unique identifiers, and similar technologies to collect information over time and across different websites when you use or visit our Website. We or our third-party partners use common tracking tools to collect information about the pages you view, our Website functions that you access, the buttons and icons you click, and to remember your login information and Website settings to make it easier and more efficient for you to use our Website, and to provide advertising content that we think may be of interest to you. We or our third-party partners may use invisible pixels or beacons on our Website to count how many users access or use certain pages, features, or content.

i.    Cookies. Cookies are small data files that are downloaded onto your computer or mobile device when you use our Website, which are unique to your device. Cookies make it easier for you to use our Website by saving your preferences so that we can use these to improve your next and subsequent visits to our Website. Cookies help us learn which areas of our Website are useful and which areas need improvement.

1)    You can choose whether to accept cookies by changing the settings on your browser or device. Each browser has its own methods for doing this. For detailed instructions on how to disable, block or delete cookies in your browser, consult your browser's help files or visit How to Manage Cookies. Please bear in mind that if you choose to disable this function, your experience with our Website may be impaired and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us.

ii.    Please note that our Website is not set up to respond to Do Not Track (DNT) signals, but it does respond to browser cookies settings. You may opt-out from receiving personalized advertising from some third parties by visiting here. Please note that these choices will not opt you out of receiving advertisements. You will continue to receive generic advertisements. Like many websites, we use analytics, including Google Analytics. You may find out more about how Google Analytics collects and processes data by visiting “How Google uses data when you use our partners’ platforms or apps” found here. Further, you can elect to directly opt out of Google Analytics using your information by using the opt-out browser add-on, which you can learn about here.

iii.    Pixels, Web Beacons. This information may be collected and reported in the aggregate. We may use this information to improve our current Website offerings, develop new products or services, and target information to you that may be helpful and useful to you based upon your use of our Website.

5.    Disclosing Information

We may disclose non-personally identifiable information to third parties at our discretion. In connection with our Website, we may disclose your Personal Information to certain third parties who we engage to help us run our business and perform services on or through the Website, including under the following circumstances:

•    Service providers who assist us in operating our Website, conducting our business, or servicing you (for example, a web hosting company whose services we use to host our Website).
•    Software and service providers we use to manage and process your information (for example, shipping and logistics partners).
•    Corporate affiliates, including corporate parents, subsidiaries, other affiliated entities and associated entities, and customers and clients.
•    Google Analytics, a service provided by Google, Inc., to gather information about how you and other users engage with our Website and to allow tracking technologies and remarketing services on the Website through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Website, determine the popularity of certain content and better understand online activity. For more information about Google Analytics, please visit
•    Business partners, including promotional partners who are helping us run a joint promotion or who provide a product or service in partnership or collaboration with us in participating regions.
•    Third parties in the event of a merger, acquisition, sale of assets, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
•    Other third parties that you expressly request or authorize use to disclose your Personal Information to.

Additionally, we may disclose your Personal Information to third parties where required to do so by law, where it is necessary in connection with our Website or products, where it is necessary in response to valid requests from public authorities (e.g., a court or government agency), where necessary to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others, where necessary to detect, prevent, or otherwise address fraud, security, or technical issues, or where we have a legitimate interest in doing so. CBC does not disclose Personal Information to public and government authorizes absent a court order or other legally enforceable request.

CBC does not sell Personal Information to third parties. Furthermore, CBC will not use your name or the name of your company in any marketing statements without your permission.

6.    Retention Period

CBC will only retain Personal Information for as long as is necessary for the purpose for which it was collected. When we no longer are required to retain your Personal Information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the Personal Information we hold for a period of time that is no longer than that for which we might otherwise hold it. Personal Information will be destroyed once it is no longer needed for a legitimate business or regulatory purpose.

7.    Acknowledgment

To the extent that you provide or transmit any information, including, but not limited to, any Personal Information and any information that identifies any other individual (including without limitation name, email address and/or telephone number), to CBC or our third-party service or data providers, licensors, or distributors (“Representatives”) through the Website, you warrant that (a) you are providing or obtaining only your own information or the information of others which you are authorized to provide to third parties and/or obtain from third parties on their behalf; and (b) the use of such information by CBC and its Representatives will not infringe upon or misappropriate the intellectual property rights or otherwise violate the rights of any third parties.

Additionally, by submitting a grant application, you agree and represent that you: (1) have informed every adult or child that you are submitting a grant application and that the grant application contains Personal Information about them; (2) you have the legal right to disclose all Personal Information of any minor under the age of consent and you are the parent or legal guardian of any such minor; and (3) you have the express and written authorization of adults whose personal information is included in your grant application for the collection, use, transfer, and storage of their personal information.

8.    Transfer of Data; Special Notice to Non-U.S. Users

Your information, including Personal Information, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. This Website is intended solely for individuals located in the United States. By using this Website, you represent that you are located in the United States and you consent to the general use and disclosure of your Personal Information as described in this Privacy Policy.

9.    Policy on Children’s Information

Our Website is not created for anyone under the age of 18 (“Children” or “Child”), and we do not knowingly collect Personal Information from anyone under the age of 18 unless it is provided by or with the affirmative consent of the parents/legal guardians of those minors. By using the Website, you represent that you are at least 18 years old. If you do not meet this age requirement, then you must not access or use the Website. If we become aware that any such information has been provided or submitted to us without parental consent, we will delete the information as soon as practicable.

10.    Links to Other Websites

Our Website may contain links to external third-party websites that are not operated by CBC. If you click on one of these links, you will be taken to websites we do not control. We have no control over the content and practices of these websites and are not responsible for their privacy policies. By providing a link to a third-party website, we are not endorsing or attempting to associate with any other entity, their content or services, or the persons or entities associated with those websites. This Privacy Policy does not apply to the information practices of those third-party websites. We encourage you to carefully review the privacy policies of any third-party websites you visit. We are not responsible for the content, privacy policies, actions, or security of third-party websites.

11.    Governing Law and Jurisdiction

Your use of this Website and any dispute arising out of such use of the Website is subject to the laws of the State of Tennessee without regard to its conflict of laws rules. Any legal suit, action, or proceeding arising out of, or related to, this Privacy Policy or the Website shall be brought exclusively in Wilson or Davidson County, Tennessee. Where such dispute is permitted to be heard via the courts, such dispute shall be heard in the state and federal courts applicable to Wilson County, Tennessee, and you waive any jurisdictional, venue, or inconvenient forum objections to such courts.

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